A Self-Referential Must-See: Call for Counter-Distraction

Anyone who has caught themselves wondering, why the hell am I putting so much time into online chatter? will like this.

Those who have not caught themselves may not like it so much.

There follows a link to spots from an ad campaign by Nike—a company which I usually deprecate for its efforts to totally dominate the sports clothing and footwear market—here humorously prodding us into some needed self-awareness. Some readers commented they cannot stop watching these spots. . . hmm.

Some sharp jabs from Nike

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