Greening Big Chem – Will Millenials Save Us from Ourselves?

Yes!  Some good environmental health news for a change.  And evidently driven, on the demand side, by millenials. See:

http://www.reuters.com/article/us-du-pont-results-health-idUSKBN1AC2ZP

Sure, you have to view the apparent changes in Big Chem cited in the Reuters article as grudging concessions supplemented by greenwashing. Nevertheless, minimally incremental progress toward the good is better than no progress toward the good.  And I am happy to see that those socially mediated young people are moving the consumer goalposts on at least one critical issue.

(Also check out the piece on Walmart and consumer preferences that follows the Big Chem piece. When it comes to buying American, the price is not always right—despite consumer professions of patriotic buying practices, when the actual purchase is made, patriotism takes a back seat.)

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