Get the Cold Shoulder: Speak Out Against Climate Change Denial

Cautionary Advice on Opposing Climate Change Denial

Confronting climate change denial carries a social cost. That’s the finding of a study done by University of Exeter, as reported by Adam Corner in The Guardian:  Social Cost of Speaking Out

Just think of the social cost in the 19th Century for speaking out against slavery, or against denying women the vote. Or, in 1938 Germany, speaking out against oppression of Jews?  From the findings of this survey, you can be pretty sure the cost was high.  Adam Corner speaks of the importance of “potential collateral damage caused by challenging climate denial. . . ” He warns against losing the climate opinion war by engaging in battles that may degrade your social acceptability and thus your influence. “Being right,” he maintains, “is not the same thing as being persuasive.”

At What Cost Speaking Your Mind?

I’m not sure whether Adam Corner’s mindset reflects a British bias toward politeness, or a pragmatism that could prove useful in changing public opinion. If the latter, then just how his prescription for “emphasizing positive social norms” could be carried out is pretty vague. You also have to take into account Corner’s using the outworn metaphor, “collateral damage,” to refer to a psychological condition.  If “positive social norms” sounds jargony, and the use of “collateral damage” sounds tone-deaf, then you have to wonder about Corner’s analytic edge.

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