What’s in a Name? from Romeo and Juliet to the NIH

The Power of Names, Like It or Not

In the August 24 Washington Post, we hear that ESPN yanked an unfortunate Asian-American from broadcasting a University of Virginia football game, the sportscaster’s trespass being that he bore the name: Robert Lee.  Elsewhere in the same issue, Dana Milbank skewered ESPN (and ludicrously overdone Political Correctness in general), with a satire that suggested we should ban from the public eye Bruce Lee, Tommy Lee, Harper Lee, Spike Lee, Bobby Lee, Lee Majors, Lee Jeans, etc.

We are all familiar with the epigram, “What’s in a name? That which we call a rose by any other name would smell as sweet,” spoken by Juliet in Shakespeare’s Romeo and Juliet.

Really?  What if the flower were named Kerblunkanoo? Ratstikittel? Skrutabucket? Wine critic: “This chardonnay has a complex aroma, a fusion of pears and peaches with a delicate hint of skrutabucket.”  OK—it could become catchy. But that doesn’t change the fact that names shade perceptions. People named Hitler can attest to that. Racial, ethnic, gender, and religious slurs attest to the demeaning power of names. Actors and actresses acquire stage names to spin their personae, perhaps the most famous being the name Marilyn Monroe to replace the decidedly unglamorous Norma Jeanne Mortenson.

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